Our Story 

About the Brand

Basic is such a bore and you are far from basic, girlfriend!

Standing out is what you do best and our mission is to help you not only look, but BE your best. If you haven’t heard, Sassy Jones is an award winning accessory brand specializing in exquisite pieces for the sassy and sophisticated woman on the go. Our website is THE online destination for women who know what they want and aren’t afraid to get it.

Stunning necklaces and statement pieces? We got you.

Show-stopping and high-quality handbags? This is us.

Lashes, lippies, and endless arm candy? Check, check, check!

Step out for work or play wearing your confidence and owning it. You work hard for everything you have and we’re here to make it a little easier to treat yourself in the way you deserve! We’re obsessed with providing you with an unforgettable experience from the moment your order is placed to the second it arrives at your doorstep. Or, come visit us in person in our flagship store in Richmond, VA, to see first-hand what the Sassy Jones lifestyle is all about. If you’ve ever been called, “extra,” “too much,” or “doing the most,” welcome home, sis. You’ve found your tribe and we’re happy you’re here!

 Where does the busy woman who does it all and makes it look easy, go to find the accessories that make her feel incredible? Where does she go to feel seen as the queen that she is, even after she’s taken her superwoman cape off?

That’s what was on my mind when I started Sassy Jones in 2013, along with my minivan and my dining room table. I’ve always had an affection for beautiful jewelry and accessories that allowed me to express myself in a meaningful way. It felt crazy at the time but I knew Sassy Jones was my opportunity to share that affection with other women, while also giving them a boost in their self-confidence. 

The early years were a mess, chile. I drove my minivan into the ground and almost wrecked it a few times, traveling across the country to every trade show I could find to sell my jewelry. Trying to breathe life into this business as a wife and mom to twin baby boys, I was beyond exhausted.

Just when fear was whispering in my ear, telling me to throw in the towel, I decided to shift my efforts online. With the same determination that had me setting up displays at trade shows, I turned my dining room into a showroom, went LIVE on social media, and hosted the first ever Sparkle Party®.  

In the years since, The Sparkle Party® has become a signpost of the Sassy Jones experience. It’s where we come together as a global community of women who love to live life out loud and on our own terms. It was these women (and you) that I had on my mind when I first started. To know that we’ve grown to be featured in Essence, Black Enterprise, Sheen Magazine, and more, blows my mind. 

Welcome to the Sassy Jones Sisterhood and thank you so very much for shopping with us! I hope whenever you rock anything from our boutique, you feel special and celebrated - because you are!